Commercialising Ideas

To advertise and help promote Branient, my group have decided to use Red Bull as our campaign. So to start off, I began researching Red Bull, specifically what types of adverts they produce.

I've noticed these Red Bull adverts appeal to a much older audience with adult humour, as they would generally be the people drinking it. Also, even though they're targeting an older audience, I think the cartoon style animations works well as it adds to the humour and unrealistic nature of the adverts, since Red Bull doesn't actually give people wings.