Thursday, 9 June 2011

Storyboard

So here are my initial storyboard for our Red Bull Advert. I decided to target students as I can relate to them myself. So using a typical scenario that happens to me a lot I incorporated this into the storyboard. It starts off with a student being exhausted from constantly working as deadlines are soon and they left most of the work til last minute. 
 And then options will pop up allowing the viewer to select the different options which leads them onto different clips. The viewer can control what happens next, basically controlling the advert. The idea is that the student will pop to the shops to find something to refresh themselves with, and at the shops they can select the different products and see how it'll affect them. But of course the effects of each drink wouldn't be real but for entertainment purposes. 
 And to follow Red Bull's already strong campaign, when selecting it the character would sprout wings. But to promote Red Bull more, it's effect would be the strongest and most interesting, so I'll make the other products have duller but still entertaining results.

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